Building with brick is good for your bottom line. Of all exterior finish products, brick has a
greater market appeal. Studies by the National Association of Home Builders and other building organizations continually find that 60% of the nation's homebuyers prefer brick homes. Brick homes command higher selling
prices. Brick homes also provide higher profit margins for the builder. To the consumer, a brick home means a sound investment and savings. It increases a home's investment value, sells faster and brings a higher resale
price. Brick is virtually maintenance-free. It never needs painting, caulking or staining. Brick won't burn or rot like other finish materials, nor will it chip off at the whim of a woodpecker. Brick won't burn and
subsequently can reduce fire insurance premiums by up to 50%. Brick is energy efficient. Its inherent mass qualities help keep a home cooler in the summer and warmer in the winter. Brick's mass also makes it a very
effective noise insulator as well. Brick can save thousands of dollars over the life of a mortgage.